GRAEBEL VAN LINES----concise

Advertisement of GRAEBEL VAN LINES

(A)

This ad was found in our campus. It  is concise with only the national flag, company’s name and function on. It is easy to understand that this is a worldwide transport company.  The company is known for its modern storage and moving service as well as its old-fashioned van. Just see it once, you will remember it. What is mentionable is the majority of their ads are on their moving vans, that means, it can be seen any place they go.

Then, I try to find other ads of this company. It turns out that they do not have various ads like other big companies.

(B)

 pathos: the big van and the moving ads express a feeling of trust-worthy and quick transport
 ethos: the concise color(white and blue) make us feel credible. the sunny day may lead us neglect the weather effect
 logos: not too much instruction, their logo gives us a brief introduction of their funtion, easy to understand and memorable
 
Here is a video of this company, which is concise too.Advertisement of GRAEBEL VAN LINES
 
The target audience is people all over the world. While  it travels mainly in the United State, it audience is the US's citizens actually. As every family have the possibility to transport things,  I believe it must have some responsers.

resource of picture (B):GRAEBEL VAN LINES

resource of the video:Advertisement of GRAEBEL VAN LINES